Work

Geffen Playhouse

The Geffen Playhouse is Los Angeles’ premiere venue for live theater performance featuring some of the best names in Hollywood. The Geffen staff needed a website to properly reflect the theater’s reputation and to boost online tickets sales, and Grid was fortunate to win the work.

geffen-desktop

While we generally favor a low-documentation approach to design, we knew that detailed efforts would be required to get sign-off from the various stakeholders on our project. Many people in several departments invest months of time planning each performance – each with its own interest and priorities. To get a better grasp on what each department needed – and how we could use the web to make their life easier – we spent a day interviewing each head, listening to their ideas and hearing their concerns.

A small subset of our 50 page document, wire framing each page of the site.

A small subset of our 50 page document, wire framing each page of the site.

Our finalized ‘site priorities’ document, which made architecting this immense site a relatively simple task.

Our finalized ‘site priorities’ document, which made architecting this immense site a relatively simple task.

From here, we marked up our unique templates, over thirty in total, and delivered valid XHTML page templates to their development team for CMS integration.

We sat with the Geffen staff, interviewing each department head on their specific needs for the site and prioritized their goals with relation to ticket sales. These conversations became our guide in information architecture. Since launching, site usage has increased markedly and online ticket sales have grown steadily. All goals met on time and on budget.

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