BMW Motorrad

Excelda Manufacturing, a Detroit-based chemicals manufacturer and fulfillment company, asked us to help them develop a sales tracking and incentive website for their client, BMW Motorrad.

Our challenge was to organize the site infrastructure in a way that would a) be meaningful and useful to Excelda’s sales force, b) be useful and easy for BMW Motorrad’s dealers to interact with and c) adhere to BMW’s corporate identity standards.

We proceeded to develop a set of interactive wireframes for Excelda and BMW Motorrad to react to, then set about designing a layout that met all of our development criteria. Excelda and BMW Motorrad track their sales via shared MS Excel spreadsheets, so we rapidly developed an application in Django that could translate Excel data into a visually appealing manner.


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